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marketing consultants to all sized businesses
Because every brand deserves big brand thinking

WHAT WE DO FOR YOU

"IF YOU GROW, WE GROW"

Watson Ferguson is a marketing consultancy founded on the conviction that big brand thinking shouldn’t just be for big brands.

Built on the passion of two founders with over 20 years of combined marketing experience on some of the globe’s biggest brands, we believe that good business can be great business without the jargon, the complexity, and the price tag.

TRANSFORM YOUR BUSINESS INTO A BRAND

CONNECT YOUR BRAND TO YOUR CUSTOMERS

GO DIGITAL

CONVERT STRATEGY INTO ACTION

About us

Andrew Watson and Dylan Ferguson are marketers and brand strategists who have worked at the country’s leading advertising and marketing agencies for more than a decade. They have guided clients ranging from start-ups to giant blue chips through multiple business challenges through harnessing the power of effective and creative marketing.

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Andrew Watson

Leaving Rhodes with a BCom Honours degree in Business Management, Andrew worked as an investment accountant at The Bank of New York in London. Returning to Cape Town he joined Ogilvy & Mather where he successfully managed the Cadbury account followed by the Volkswagen account. BBDO spotted his potential, hired him and a year in, he joined 140BBDO's Management Team, as Head of Account Management. After 3 years at BBDO he returned to Ogilvy where he spent 3 years running the SAB Castle Lite account, which experienced double digit growth during his leadership.

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Dylan Ferguson

After obtaining his NMMU marketing degree, Dylan completed his post graduate diploma at The Red & Yellow School of Advertising. Ogilvy Cape Town hired him where he spent 4 years on the Volkswagen account followed by 1 year at Instant Grass discovering what made South African consumers tick. He then joined 140BBDO where he spent 3 years as a Brand Strategist, the last as Head of Strategy where he sat on the BBDO Management Team.

What our clients say

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I cannot speak highly enough of Dylan and Andrew. Their insight and knowledge has helped my business immensely

Craig Denbury, Owner of Black Key Diamonds

Get in touch

We’ve seen too many businesses spending too many grands on grand plans. From small and medium sized companies in need of marketing support, through to start-ups and established brands looking for a fresh perspective, we’re here to work WITH you to ensure that we both succeed. We want to be sitting at your boardroom table looking back at our first meeting at that coffee table.

After all, if you grow, we grow.