We’re an independent marketing consultancy doing things a little differently.

Effectively merging a client’s marketing department and advertising agency into one, we provide a full-service integrated offering that delivers the goods.

With over 24 years of combined experience on some of the world’s biggest brands, Watson Ferguson can definitely help your brand grow.

After all, if you grow, we grow.

What we do

Brand Strategy

Brand Strategy

This is our bread and butter, and something we are both highly experienced in and enjoy doing. We believe that a brand strategy is the ‘true north’ and the foundation from which all brand and marketing decisions are made. It also helps to clearly define a brand and isolate its target market, to better connect brand to customer.

Brand Identity

Brand Identity

Establishing a brand identity ensures brand consistency which is essential to customers. It can be undertaken once a brand’s strategy is well-defined and dictates how a brand looks, speaks and behaves. Watson Ferguson can help to identify and refine the visual aspects of the brand including logo design and usage, colour palette, typography, use of imagery and overall design, as well as the brand voice, outlining how the brand speaks and sounds.

Marketing Strategy

Marketing Strategy

Here we ready your brand to take it out there. This could be assets like websites, brochures and company stationery. Or hiring the right talent, moving into a new office, attending a trade event and creating new advertising. At Watson Ferguson, we only recommend what is absolutely necessary and achievable, and provide advice and guidance throughout implementation.

Sales Strategy

Sales Strategy

Getting your product in front of potential customers often requires the role of sales professionals, more commonly known as Sales Reps. We empower and guide your sales reps to work better together and achieve sales excellence. By incorporating what’s best-practice from SAB, Distell, Cadbury, Mars and Johnson & Johnson sales teams, we’ll help you get the very most out of your vital brand custodians.

Business Stationery

Business Stationery

To showcase a new or newly refined brand, business stationary is an important marketing tool. Watson Ferguson can assist in producing everything from business cards, email signatures, letterheads and compliment slips to notepads, branded stationery and PowerPoint templates.

Website Development

Website Development

Websites often act as the ‘store front’ of a brand, but unfortunately many brands get this wrong and miss opportunities. We can assist brands in building simple, well-designed, SEO compliant and cost effective websites where the user experience is carefully considered, turning an ineffective website into a hard-working lead-generating tool.

Communication Strategy

Communication Strategy

Once a clear brand strategy, brand identify and marketing strategy is locked down, Watson Ferguson can help you connect with customers. We’re experienced in direct channels like Digital Media and Social Media, CRM and Trade Events as well as broader channels like Point-of-Sale, PR, Print, Radio and TV. What we recommend depends entirely on your brand’s lifecycle, nature of business, budget and target market.

Digital Media & Social Media Strategy

Digital Media & Social Media Strategy

If your communication strategy requires a digital component, and once your website has been built and optimized for SEO and lead conversion, we will then develop a Digital Media Strategy and a Social Media Strategy. A Digital Media Strategy defines the optimal approach using core digital channels, including: Google search advertising, Google display banner advertising (and remarketing) and paid social media. A Social Media Strategy determines which social media properties should be used and details how best to do so. We offer clients an integrated package: campaign calendar development, creative development, community management and reporting.

Creative Campaigns & Advertising

Creative Campaigns & Advertising

Whether you are launching a brand, a new product or just driving general brand awareness, Watson Ferguson can help develop an integrated creative campaign that gets the job done. From broad campaign conceptualisation to crafting individual elements and the final material experienced by customers, we will develop and manage your full campaign from start to finish. This could include channels like TV, Radio, Press, Outdoor, PR, POS, CRM, Digital Media & Social Media.

Our Clients

About Us

The directors of Watson Ferguson Marketing Consultancy, Andrew and Dylan, have over 24 years of experience working for global ad agencies like Ogilvy & Mather and BBDO, working on accounts like Volkswagen, Johnson & Johnson, SAB, Distell, Cadbury, Mars, Adidas and Red Bull.

Wanting to offer clients an alternative, they launched the business in early 2016. Utilising a low overhead model and a curated network of freelance talent, Watson Ferguson are able to offer clients high quality work at value that’s hard to beat.

For most of our clients, Watson Ferguson acts as their very own CMO, marketing director, ad agency and production house, all rolled into one. This ensures expediency, consistency, value and overall marketing integrity. They’re also a bit fanatical about strategic marketing that works for brands both big and small, old and new.

Click here to read an article about us on Mark Lives.

Our Work

Please get in touch to discuss your brand, to see how we can help. After all, if you grow, we grow.

2nd Floor, The Avalon,
123 Hope St, Gardens,
Cape Town

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