We’re an independent brand consultancy hoping to do things a little differently.

We’re a bit fanatical about strategic marketing that works for brands both big and small, old and new.

With over 20 years of combined experience on some of the world’s biggest brands, Watson Ferguson can help your brand grow.

After all, if you grow, we grow.

What we do

Brand Strategy

Brand Strategy

This is our bread and butter, and something we are both highly experienced in and enjoy doing. We believe that a brand strategy is the ‘true north’ and the foundation from which all brand and marketing decisions are made. It also helps to clearly define a brand and isolate its target market, to better connect brand to customer.

Brand Identity

Brand Identity

Establishing a brand identity ensures brand consistency which is essential to customers. It can be undertaken once a brand’s strategy is well-defined and dictates how a brand looks, speaks and behaves. Watson Ferguson can help to identify and refine the visual aspects of the brand including logo design and usage, colour palette, typography, use of imagery and overall design, as well as the brand voice, outlining how the brand speaks and sounds.

Marketing Strategy

Marketing Strategy

Here we ready your brand to take it out there. This could be assets like websites, brochures and company stationery. Or hiring the right talent, moving into a new office, attending a trade event and creating new advertising. At Watson Ferguson, we only recommend what is absolutely necessary and achievable, and provide advice and guidance throughout implementation.

Business Stationery

Business Stationery

To showcase a new or newly refined brand, business stationary is an important marketing tool. Watson Ferguson can assist in producing everything from business cards, email signatures, letterheads and compliment slips to notepads, branded stationery and PowerPoint templates.

Website Development

Website Development

Websites often act as the ‘store front’ of a brand, but unfortunately many brands get this wrong and miss opportunities. We can assist brands in building simple, well-designed, SEO compliant and cost effective websites where the user experience is carefully considered, turning an ineffective website into a hard-working lead-generating tool.

Communication Strategy

Communication Strategy

Once a clear brand strategy, brand identify and marketing strategy is locked down, Watson Ferguson can help you connect with customers. We’re experienced in direct channels like Digital Media and Social Media, CRM and Trade Events as well as broader channels like Point-of-Sale, PR, Print, Radio and TV. What we recommend depends entirely on your brand’s lifecycle, nature of business, budget and target market.

Creative Campaign Development

Creative Campaign Development

Whether you are launching a brand, a new product or just driving general brand awareness, Watson Ferguson can help develop an integrated creative campaign that gets the job done. From broad campaign conceptualisation to crafting individual elements and the final material experienced by customers, we will develop and manage your full campaign from start to finish. This could include channels like TV, Radio, Press, Outdoor, PR, POS, CRM, Digital Media & Social Media.

Our Clients

About Us

The directors of Watson Ferguson, Andrew and Dylan, have over 20 years of experience working for global ad agencies like Ogilvy & Mather and BBDO working on accounts like Volkswagen, Johnson & Johnson, SAB Miller, Distell, Cadbury, Mars, Adidas and Red Bull.

Wanting to do things a little differently, Andrew and Dylan launched the business in early 2016. Utilising a low overhead model and a curated network of freelance talent, Watson Ferguson are able to offer clients high quality work with value that’s hard to beat.

For most of our clients, Watson Ferguson acts as their very own CMO, marketing director, ad agency and production house, all rolled into one. This ensures expediency, consistency, value and overall marketing integrity.

Our Work

Please get in touch to discuss your brand, to see how we can help. After all, if you grow, we grow.

2nd Floor, The Avalon,
123 Hope St, Gardens,
Cape Town

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